Anubhuti specializes in building narrative clarity within complex, evolving spaces. With over a decade in journalism and digital media, she has contributed to leading publications such as Forbes India, Hindustan Times, The New Indian Express, and The Swaddle, covering business, leadership, gender, culture, and social change. Her work is marked by depth and nuance—whether profiling startup founders, examining gender dynamics, or exploring shifts across education, healthcare, hospitality, and tourism.

At Forbes India, she led flagship editorial properties like 30 Under 30 and W-Power, overseeing planning, storytelling, design, rollout, and events. She also scripted and hosted multimedia interview series, expanding impact across formats.

At Gecko, Anubhuti heads editorial strategy and growth, building scalable content systems, mentoring teams, and shaping human-centered brand narratives. Guided by curiosity and insight, she believes powerful storytelling doesn’t just inform—it reshapes perspective and drives meaningful engagement.

Pratiksha Lade operates at the intersection of PR strategy, influencer engagement, and execution-driven communication. With over five years of experience at agencies such as Buzzinga Digital and Creative Social Central, she has managed mandates across gems and jewellery, government, finance, fashion, and education, building a reputation for dependable delivery and sharp coordination.

At Gecko, she leads key Pune-based accounts, steering campaigns from strategic planning through on-ground execution. Her portfolio includes work for organisations such as BMC, Bank of India, Khadi India, and MOIL, where she has translated communication objectives into structured, results-oriented action.

Known for her clarity, responsiveness, and process-driven approach, Pratiksha ensures workflows remain seamless while outcomes stay aligned with client goals. Beyond her professional role, she enjoys cooking, street shopping, and exploring unfamiliar neighbourhoods—reflecting her curiosity and appreciation for discovery in everyday experiences.

Shubham Dasgupta brings a journalist’s discipline and storytelling depth to public relations. With over a decade of experience across The Statesman, Hindustan Times, and NewsBytes, he has covered diverse beats including fine art, entertainment, digital marketing, and gems and jewellery. He also led digital editorial at Retail Jeweller Magazine, sharpening his expertise in industry-focused content and audience engagement.

At Gecko, Shubham manages content and PR for real estate and jewellery brands, combining editorial judgment with strategic communication. His reporter’s instinct for relevance and timing enables him to craft narratives that build credibility and sustained share of voice.

Recognised for his structured thinking and composed execution, he ensures messaging is both impactful and consistent. Beyond work, creativity shapes his world—he composes music, plays multiple instruments, writes fiction, and creates digital illustrations, reflecting a multidimensional approach to storytelling and expression.

Rushali Chavan is a media relations specialist with over six years of experience across leading PR agencies, including Concept PR, Viewpoint Public Relations, and Bluelotus Communications. She has worked across lifestyle, consumer, government and PSUs, politics, infrastructure, and healthcare, consistently delivering communication rooted in clarity, credibility, and meaningful coverage.

At Gecko, Rushali leads client strategy and account management, translating business objectives into sustained media visibility. She has managed mandates for prominent organisations such as Allied Blenders & Distillers, Lloyds Metals & Energy, Gujarat Mineral Development Corporation, Aditya Birla Education Trust, the Government of Uttar Pradesh, and Jawaharlal Nehru Port Authority.

Known for her methodical approach and composed leadership style, she handles complex portfolios with focus and precision. Outside of work, Rushali enjoys reading and exploring new culinary spots, balancing her professional rigor with curiosity and discovery.